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"汽车自动贩卖机"落地上海 侧重试驾、成交和售后仍依靠传统4S店


2017-12-22 12:56:00

  JU《LAODONGBAO》BAODAO,ZAIWURENSHOUMAIJISHANGSAOXIALIAN,CHEYAOCHIJIUHUIZIDONGDANCHULAI,BUYONGDIANYUAN,JIUKEYIZIZHUQUCHEBINGKAIZOU,ZHEIYANGDEGOUCHEFANGSHINIXIANGXIANGGUOMA?

  YURESHUYUEHOU,RIQIANSHOUGE“TIANMAOQICHEZIDONGFANMAIJI”LUODISHANGHAI。RANER,JIZHEZAISHIDITANDIANHOUFAXIAN,MUQIANQICHESHOUMAIDIANDEGONGNENGCEZHONGSHIJIAFUWU,ZUIZHONGCHENGJIAOHESHOUHOUFUWURENGXUYAOYIKAOCHUANTONG4SDIAN。ZHEIYEYIWEIZHE,XIAOFEIZHEYINGLAI“XIANGZAIZIDONGFANMAIJISHANGMAIKELEYIYANGMAIQICHE”HAIXUYAOSHIJIAN。

  预约试驾有门槛

  TIANMAOQICHEZIDONGFANMAIJISHANGHAISHOUJIAMENDIANLINJINSHANGHAISHIBOZHONGXIN,MIANJIJIN200PINGFANGMI。RIQIANJIZHEQIANWANGTANDIANSHILEJIEDAO,XIAOFEIZHEXUYAOXIANZAITAOBAOSOUSUO“CHAOJISHIJIA”,YUYUECHEXINGHOU,JIAOFUYAOQIUDEYAJINBINGSAOGUOLIAN,RUGUOYUYUECHENGGONG,DAODIANHOUZHIJIEJIUKEYISHUALIANGUOGUAN。

  JIZHECAOZUOSHIFAXIAN,QICHEFANMAIJIDEGOUMAILIUCHENGXIANRANBUXIANGMAILINGSHINEIMEJIANDAN。SHOUXIANXIAOFEIZHEZAISHOUJISHANGXUANZESHIJIACHEXINGSHI,GENJUCHEZIDEJIAZHI,XUYAOJIAOFU5000YUAN—30000YUANBUDENGDEYAJIN,HAIYAOGENJUYUYUERENDETAOQIZHI、ZHIMAXINYONGDENGDASHUJUKAOHESHIJIAZHEDEXINYONG,RANHOUSAOLIANYUYUEYIJIYUDINGQUCHEDEMENDIAN。JUGONGZUORENYUANJIESHAOSHUO,MUQIANSHANGHAIZHEIGEWURENQICHESHOUMAIDIANDECHEZIYOUZIGOUCHE,YEYOUHEZUOCHESHANGDE,DAYUEYOUDAZHONG、AODI、BAOMA、BENCHIDENG20DUOGEPINPAI80DUOZHONGCHEXING,YIHOUHAIHUIJINYIBUZENGJIA,ERSHIJIAYEBUSHIZHINENGSHIYILIANG,ZAILIANGGEYUENEI,XIAOFEIZHEKEYIXUANZEWUZHONGBUTONGDECHEXINGLAISHIJIA,MEILIANGCHEKEYISHIJIASANTIAN。

  DANSHIJIABINGBUSHIMIANFEIDE。JIZHEZAITAOBAOSHANGCHAXUNFAXIAN,SHIJIAJINGENJUCHEZIDEJIAZHI,CONG70DUOYUANDAO300DUOYUANBUDENG,BIRUYIZHONGBENCHICHEXINGJIUSHI3TIANDAYUEZAI360DUOYUAN。JIZHEBIJIAOGUO,SHIJIAJINXIANGDUIYUSHICHANGSHANGDEZUCHEZUJINLAISHUOXIANGDANGYUSANFENZHIYIDEJIAGE。JULEJIE,XIAOFEIZHEZAISHIJIAHAICHEHOURUGUOMEIYOUWENTI,YAJINJIANGTUIHAIYONGHU,DANXUYAO30TIANSHIJIAN,ERRUGOUMAICHELIANG,SHIJIAJINJIANGMIANCHU。

  “刷脸”拿钥匙

  JINGGUOYISHANGCAOZUO,RUGUOCHENGGONGYUYUE,NEIMEXIAOFEIZHELAIDAODIANNEIJIUKEYIZOUDAO“RENLIANSHIBIEJI”QIAN,QINGCHUPINGMUYICHAXUNYUYUEDECHELIANG。ZAIRENLIANSHIBIEJISHUDUIXIAOFEIZHEDESHENFENWANCHENGYANZHENGHOU,HOUTAIJIUKAISHIDIAODONGYUYUEXINXI。RANHOUZAIJINGGUOQUERENCAOZUOHOU,XIANCHANGYIGELEISIYUWURENSHOUMAIJIDEJUZILIJIUHUIDANKAIYIGEGEZI,GEZILIJIUSHIYUYUEDECHEXINGDEYAOCHI,YAOCHIPAISHANGYOUSHIJIACHEDECHEPAIHAOHETICHEDETINGCHECHANGCHEWEIXINXI,NAZHECHEYAOCHIZHIJIEQUDIXIADETINGCHECHANG,YUGONGZUORENYUANYANHECHEKUANGQIANZIJIAOJIEHOUXIAOFEIZHEJIUNENGBAYUYUEDEMUBIAOCHEKAIZOUSHIJIASANTIANLE。

  GENJUMENDIANGONGZUORENYUANJIESHAO,ZHEIZHONGSHIJIACHEYOUGPSDINGWEIXITONG,CHEZISHIJIAGONGLISHUMEIYOUXIANZHI,DANSHIBUNENGKAICHUSHIJIACHEMENDIANDEXINGZHENGQUYU,BIRUSHANGHAIYUYUEDESHIJIACHEJIUBUKEYIKAICHUSHANGHAICHENGSHIQUYU。

  CIWAI,CHEZIRUGUOZAISHIJIAGUOCHENGZHONGYOUMOCA、WEIGUIDENGWENTI,YEXUYAOSHIJIAZHECHENGDANXIANGYINGZEREN。

  “深度体验”是卖点

  SUIRAN3TIANDESHIJIABINGFEIMIANFEI,DANXIAOFEIZHEDUICIDEPINGJIAQUEBIAOSHINENGGOUFUDAN。ZAIJIZHETANDIANQIJIAN,QIAQIAOYOUYIWEI90HOUXIAOFEIZHEQIANLAITICHE,ZAIJIAOTANZHONG,GAIMINGXIAOFEIZHEBIAOSHI,HENDUOQICHE4SDIANYIBANSHIJIAJIUSHIZAIXIAOSHOUYUANFUJIAPEITONGXIACHUQUKAIGEJIGONGLI,KENENGGANGSHANGSHOUJIUYAOXIACHELE,GANJUEBUCHUCHEZIDEYOULIE,3TIANDESHIJIAKEYITIYANDAOYIBANZIJIDEYONGCHECHANGJINGBIRUJIESONGXIAOHAI、SHANGXIABANDENGDENG,NENGGOUGENGCHONGFENGANSHOUCHEZIDEJIASHISHUSHIDU。

  BUNANFAXIAN,HECHUANTONGQICHE4SDIANXIANGBI,QICHEZIDONGFANMAIJIZAIXIANJIEDUANZHUYAOJIEJUEDETONGDIANZAIYUCHELIANGXIAOSHOUQIANZHIHUANJIEZHONGSHIJIADEFANSUOHEBUCHONGFENXING。ERZHENGGEGOUCHELIUCHENGDEGEXINZHICHUZEZAIYU,TONGGUOZHIFUBAOYUALIZHENGXINTIXI、QICHEDASHUJUYUDASOUCHEDEZHENGCHECHANGZIYUANDEJIEHE,SHIXIANLEQICHEZHEIYIDAZONGXIAOFEIPINDEWURENLINGSHOU,BEIHOUSHIXIAOFEITIYANHEXIAOLVDESHUANGZHONGTISHENG。

  TIANMAOQICHEZONGJINGLIYUWEIBIAOSHI,ZAIXINLINGSHOUDEDABEIJINGXIATUICHUQICHEZIDONGFANMAIHECHAOJISHIJIAFUWU,HEXINSHIYUNYONGDASHUJU、XINJISHUQUFUNENGOEM、JINGXIAOSHANG,RANGXIAOFEIZHEHUODEGENGBIANJIEGAOXIAODEGOUCHETIYAN,ERSHENDUTIYANZESHIXIAOFEIZHEZUOGOUMAIJUECEZHONGZHONGYAOYIHUAN。

  “无人售车”只是个概念

  XIANGBIXIANJIEDUANCHUANTONGDE4SDIANXIAOSHOUMOSHI,QICHEZIDONGFANMAIJIYAOGENGJIAFANGBIANHEZHUZHONGTIYAN。BUGUO,ZAIYENEIRENSHIKANLAIXIANZAIDETIYANHAIJINJINSHITADECHUXING,YEKEYISHUOSHI1.0BANBEN。MUQIANSHIJIKEZHICHIDECHEXINGHEFUWUWANGDIANHAIBUGOUFENGFU,FUGAIDAOYIDINGLIANGJIDEXIAOFEIZHEYIMUQIANKANLAIHAIYUANYUANBUGOU。

  CIWAI,ZAIJIZHESHIDITANDIANHOUFAXIAN,XIANXIASHITIDIANMUQIANSHIYISHIJIAWEIZHUDEZUCHEMOSHI。ERKEJIHANLIANGJIAOGAODESHUALIANSHIBIEGONGNENGMUQIANYEJINXIANSHIJIAFUWU。SHISHISHANG,YUANBENXIANGXIANGDEFANMAIJISHOUCHEDECHANGJINGYEBINGMEIYOUCHUXIAN,QUCHEHAISHICHUANTONGDETINGCHECHANGZITIMOSHI。BINGQIE,ZUIHOUGOUCHEHUANJIEXUQIANWANGYUTIANMAOQICHEHEZUODECHUANTONG4SDIANGOUMAI。ZHEIYIWEIZHE,XIANJIEDUANTIANMAOWURENQICHEDIANZHUYAOKAO“CHAOJISHIJIA”XINGSHILUODI,LISHEXIANGZHONGDEWURENSHOUCHEJIHAIHENYAOYUAN。

  JIZHEZAISOUJIXIAOFEIZHEXUQIUSHIZHUYIDAO,DABUFENXIAOFEIZHETIDAODELIXIANGGOUCHETIYAN,SHICONGWANGSHANGLEJIECHEXINGJIBENSHUJU,RANHOUTONGGUOSHENDUSHIJIADUIYAOMAIDECHEXINGLEJIE,ZAITONGGUOYIGETOUMINGJIAGEGOUMAIQUDAOQUSHIXIANJIAOYI,BINGQIEKEYIDAIBANSHOUXUZUIZHONGBACHESONGDAOJIAZHONG。

  XIANJIEDUANQICHEFANMAIJIKANSIYIJINGNENGZUODAOQIANSANBU,DANZUIHOUYIBUHAIXUYAOYIKAO4SDIAN。YOUYENEIGUANCHARENSHIZHICHU,QICHEFANMAIJIZUIDADEKUNNANSHIRUHERANGXIAOFEIZHEDUISHOUHOUGUOCHENGFANGXIN。CHUANTONG4SDIANDEYOUSHIZAIYUDISANGES。KONGPASHOUHOUFUWUXUYAOTIANMAOWURENQICHEDIANZAIQILUZAO,ZUOYIGE“WURENQICHESHOUHOUDIAN”LAISHIXIANLE。DANZHEIYANGCHENGBENHUIGENGDA,QIEMEIYOUYIYI。SUOYIMUQIANZHINENGBEIKAOCHUANTONG4SDIAN。

  DUICI,TIANMAOQICHEZONGJINGLIYUWEIYEZUOCHUHUIYING,BIAOSHIYOUYUZHONGZHONGZULI,TIANMAOWURENQICHEDIANMUQIANBUHUIZHIJIEMAICHE,HAISHIKAIZHAN“CHAOJISHIJIA”WEIZHU。ZHEIYIWEIZHE,WEILAIZHISHOUMOSHIHAIYOUHENZHANGDELU。

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