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堪称凶猛:顺丰正式送外卖,单挑美团饿了么


2020-5-10 23:46:22

 MEIXIANGDAO,SHUNFENGQIAOQIAOSONGSHANGLEWAIMAI。

  TOUZIJIE(ID:pedaily2012)HUOXI,RIQIANSHUNFENGTONGCHENGSHANGXIANLEYIGE“FENGSHI”PINGTAI,ZHUDAMIANXIANGQIYEYUANGONGSHICHANGDESONGCANFUWU。WULUNSHIQIYETUANCANHAISHIGERENYONGHU,DOUKEYIZAIFENGSHISHANGXIADANDIANWAIMAI。MUQIAN,FENGSHISHANGYIYOUJINBAIJIAZHIMINGCANYINQIYERUZHU,BAOKUOBISHENGKE、DEKESHI、ZHENGONGFU、JIYEJIA、DAMEILE、YUNHAIYAO、XIBEI、ZHOUHEIYADENG。

  ZHICI,SHUNFENGZHENGSHIGUANGMINGZHENGDASHARUWAIMAILINGYU。SHOUDAOYIQINGYINGXIANG,“TANGSHI”SHOUXIAN,QIYETUANCANYINGLAIDABAOFA,FENGSHIYINGYUNERSHENG。ZHIDEYITIDESHI,SUIRANFENGSHIPEISONGFEIGAO,DANZHUDADICHOUDIAN。BUJIUQIAN,GUANGDONGSHENGCANYINFUWUXINGYEXIEKONGSUMEITUANWAIMAIYONGJINGUOGAORANGZHONGDUOCANYINSHANGJIABUKANZHONGFU,FENGSHIYONGYIBUYANERYU。

  SHUNFENGYISHIZHONGGUOKUAIDIJIEJUWUBA,ZUIXINSHIZHICHAO2000YI。DANSHI,WANGWEIXIANRANBUGANXINZHIZUO“SONGKUAIDIDE”。ZUOYONGFUGAIQUANGUODEWANGDIANHEPEISONGWANGLUO,SHUNFENGYEXINBOBO,QIXIASHUNFENGTONGCHENGYIJINGZAIYIERXIANCHENGSHIKAISHIBUJUCANYIN、SHANGCHAO、YIYAO、SHENGXIAN、FUWUDENGDENG。

  WAIMAIZHISHISHUNFENGDEXIAOXIAOSHISHUI。ZHEIJIAKUAIDIJUTOUZHENGMOUHUAYIGEGENGPANGDADELANTU——ZHOUBIANSANGONGLI,WOSHENMEDOUKEYISONG。

  悄悄杀入外卖:

  这一次,顺丰正面PK美团饿了么

  BENYIWEIMEITUAN、ELEMEZUOWENLEWAIMAIZHEIPIANJIANGSHAN,MEIXIANGDAOJINGRANBEISHUNFENGJIAOLEJU。

  “JIAOJUZHE”WEIFENGSHI,SHISHUNFENGTONGCHENGTUICHUQIYETUANCANPINGTAI,ZHUYAOMIANXIANGQIYEYUANGONGSHICHANGDESONGCANFUWU,ZHUANZHUYUQIYETUANCAN,WEIQIYETIGONGZHUANSHUZHEKOU,JIHEPINZHIDAPAICANYIN,YANGEBAGUANYONGCANANQUAN,KEWEIQIYETIGONGJITIYUYUEDINGCAN、JIZHONGPEISONG,WUJIECHUANQUANSONGCANFUWU,GENGNENGYOUXIAOJIEJUEQIYEYUANGONGJIUCANWENTI。

  TOUZIJIETIYANFAXIAN,ZAI“FENGSHI”XIAOCHENGXU股票配资 DUAN,LIEYOUYIJINGKAITONGDE“WAIMAIXIADAN”HEJIJIANGSHANGXIANDE“TANGSHIDIANCAN”GONGNENG。CONG“WAIMAI”YELAIKAN,FENGSHIZHIZAIMIANXIANGSUOYOULEIXINGYONGHU。QIZHONG,QIYEDUANYONGHUKETONGGUO“RILIDIANCAN”,XUANZEZHIDINGDERIQIYUDINGXIANGGUANCANSHI;GERENYONGHUZAIMANZUQISONGYAOQIUDEJICHUSHANGYEKEZIXINGXIADAN。

  YISHANGHAIWEILI,XIAOJINEDINGDANPEISONGFEIZAI5YUANZUOYOU,ERYOUXIANGDANGAODIAN(DANGECHANPINDANJIACHAOGUO200YUAN),ZEWUXUPEISONGFEI。CHULEWAIMAIPEISONGZHIWAI,YOUBUFENPINPAIYEZHICHIDAODIANZITI。

  SHUNFENGMINGXIANSHIYOUBEIERLAI,SHASHOUJIANSHI“SHANGHURUZHU”HE“QIYEDINGCAN”BANKUAI,FENBIEDAZHE“MIANFEISHANGXIAN”、“ZHUANSHUYOUHUI”DEBIAOYU。ZHEIDUANSHIJIAN,MEITUANYUGUANGDACANYINSHANGHUMENYINWEIYONGJINNAODEFEIFEIYANGYANG,BUKEKAIJIAO,RUJINSHUNFENGJIURUCHANGSHENGMINGLE“MIANFEI”YU“YOUHUI”,YONGYIBUMINGERYU。

  XIANQIANGSHANGJIA,ZAIQIANGYONGHU,SHUNFENGSHENZHIWANQILE“BUTIEJIAGEZHAN”DEYOUXI。FENGSHITUICHULE“GUAFEN500WAN”DEHUODONG,YONGHUKETONGGUO“YAOQINGQIYERUZHU”HE“WOYAOTUIJIANQIYE”YEMIANTUIJIANQIYE。JIANGLISHIFENYOUREN——QIYECHENGGONGRUZHUHOU,TUIJIANRENJIANGHUOQU1YUANJIANGLI。ERTUIJIANDEQIYE6YUE30RIQIANZAIFENGSHIXIAOFEI1000YUAN,TUIJIANRENHAIKELINGWAIHUODE500YUANJIANGLI。

  BUJINRUCI,WEILEPINGTAIHESHANGJIAGENGHAODIBEIDAZHONGRENZHI,FENGSHIHAITUICHULE“CHENGWEIFENXIAOYUAN”HUODONG,YONGHUKEYUSHANGJIAHEZUOCHENGWEIFENXIAOYUAN,TUIGUANGYEMIANFENXIANGJIHAOYOUJIANGHUOQUYONGJIN,YONGJINZHIJIEZHUANZHIWEIXINQIANBAO。

  GENJUXIAOCHENGXUYEMIANXINXI,FENGSHIYIJINGHUODEDEKESHI、BISHENGKE、CHAOYIXING、CHUANGEYUSHUIJIAO、DACHENGXIAOAI、DAFULAN、DAOXIAOMAN、DOUYUEXIAFANCAI、FANJIE、FENSHI、FUJI、FUKEYOUXUAN、YUNHAIYAO、JIYEJIA、LAONIANGJIU、WEIQIANLAMIAN、XIBEI、ZHENGONGFU、QIAOJIANGNANDENGJINBAIJIALIANSUOPINPAIRUZHU。

  KUAIDIJUTOUSHUNFENGWEIHEGANQILESONGWAIMAIDESHENGYI?SHOUDAOYIQINGDEYINGXIANG,HENDUOFUGONGQIYEDEYUANGONGCHIFANDEXIANGGUANSHIYICHENGWEILEYIJIANMAFANSHI。SHUNFENGTONGCHENGCENGXIANGMEITIBIAOSHI,JINRUCANYINWAIMAIXINGYEZHISHIWEILEBANGZHUDAJIAJIEJUECHIFANDEWENTI。

  疫情催生新商机:

  万亿团餐市场,顺丰想做老大?

  YICHANGTURUQILAIDEYIQINGRANGSHUNFENGXIUDAOLEXINSHANGJI。

  YIQINGQIJIAN,CHIDEANQUAN、CHIDEFANGXINSHIFUGONGQIYEDEDASHI。DANCHUANTONGXIANXIA“SHITANG”WUFAYINGYE,YOUCICUISHENGLETUANCANSHIWAIMAIDEXINMOSHI。YUCITONGSHI,GEDIZHENGFUYETICHUJIJIGULITUIGUANGTUANCAN,WEIQIYEZHENGCHANGFUGONGTIGONGZHICHIHEBAOZHANG。RUBEIJING、SHANGHAI、GUANGDONGDENGDIGONGBULEYIPIYUYUESHIWANGLUODINGCANQIYEMINGDAN,CHANGDAOGONGCANQIYEGENJUFENCANZHIYAOQIU,ANRENSHUTONGYIDABAOGONGYINGPEICAN。

  ZHEIRANGZAISHENGSIBIANYUANYAOBAIDECANQIKANDAOLEXIWANG。YISHIJIAN,QIYEDETUANCANCHENGWEIZHONGDUOCANYINQIYEZHENGQIANGDEXIANGBOBO。ZHENGONGFU、LAOXIANGJI、XIBEIYOUMIANCUN、YUNHAIYAO、HEFULAOMIANDENGDUOJIACANQIDOUSHAJINLETUANCANLINGYU,YOUXIEPINPAISHENZHIKAOTUANCANCHENGQILEGUOBANDINGDAN。

  WAIMAIPINGTAIYEKANDAOTUANCANSHIWAIMAIDEJUDAXUQIU。ZAOZAI2YUEZHONGXUN,MEITUAN、ELEMEDENGLIANHEDIFANGZHENGFU、GONGYEYUANQUDENGJIGOU,FENBIEFAQI“FANGXINGONGZUOCANZHIGONG”、“QIYETUANCANANXINSONG”XINGDONG,XIESHOUBISHENGKEDENGZHONGDUOJIATOUBUCANYINPINPAI,WEIQIYEYUANGONGFUGONGZHIHOUTIGONGWUJIECHUPEISONGFUWU。

  ZHONGGUOPANGDADETUANCANSHICHANGKAISHIFUCHUSHUIMIAN。JUAIMEIZIXUNSHUJUTONGJI,2019NIANZHONGGUOTUANCANSHICHANGGUIMOGAODA1.5WANYIYUAN,ZHANZHENGGEZHONGGUOCANYINSHICHANGDE33.23%。YUJI2020NIANZHONGGUOTUANCANSHICHANGGUIMOJIANGZENGZHANG12.67%,JIESHIZHONGGUOTUANCANSHICHANGZONGGUIMOJIANGDADAO1.69WANYIYUAN,CANYINSHICHANGDEZHANBIJIANGTISHENGDAO35.65%。CULVEGUSUAN,TUANCANDETILIANGDAYUEWEIZAIXIANWAIMAIDE6BEI。

  JINGUANBEIRENWEISHIZHONGGUOCANYINDE“ZUIHOUYIPIANLANHAI”,DANMUQIANDETUANCANSHICHANGYIRANCHUYU“GAODUFENSAN,XIAOQIYELINLI”DEZHUANGKUANG,JUTOUSHANGWEIXINGCHENG。JUZHONGGUOPENGRENXIEHUISHUJU,ZHENGGEXINGYE99%DEQIYENIANYINGSHOUBUZU1YIYUAN,TUANCANXINGYEQIANSHIQIANGQIYEJITUANDEYINGYESHOURUHEJICHAOGUO550YIYUAN,QIANSHIQIANGDESHICHANGJIZHONGDUYUEWEI5%,ZHEIYISHUJUYUANDIYUOUMEIRIHANDENGGUOJIA。

  PANZIDAQIEWURENCHENGBA,ZHEIHUOXUSHISHUNFENGMIAOSHANGTUANCANDEYIDAYUANYIN。ZUODELEKUAIDIDELAODA,SHUOBUDINGHAIKEYIZUOTUANCANWAIMAIDELAODA。

  王卫的野心,顺丰的商业版图

  CHENGLI20DUONIAN,SHUNFENGYISHIZHONGGUOKUAIDIJIEJUWUBA,BUXIANGZAIZUOZHISHI“SONGKUAIDIDE”。

  ZI2017NIAN2YUESHANGSHIZHIHOU,SHUNFENGJIUBIANLE,TABUYUANYIBAZIJIJINGUZAIXIANYOUDEYEWULINGYULI。WANGWEICENGDUIGONGSIYUANGONGQIANGDIAO:KAOCHUMAILAOLIBANHUO,BUSHISHUNFENGDEZHONGJISUMING。YINCI,CHANGSHIXINYINGDE、KECHIXUDE、LIRUNJIAOGAODEZENGZHIFUWU,DUISHUNFENGLAISHUOSHISHIZAIBIXING。

  CONGBIANLIDIAN、WURENHUOJIA、SHENGXIANSUPEI、ZHINENGWULIU、JINRONGYEWUDAOCHANYEJIQUN,ZAIDAOKUAJINGDIANSHANG“WowWAO“......LVZHANLVBAI,LVBAILVZHAN。PINGJIEZHEZISHENQIANGDADEKUAIDIWANGLUOHEQUDAONENGLI,SHUNFENGYIDUYEXINBOBO。

  曾有行业相关人士认为,借助自身强大的配送网络体系和渠道运营能力,再联通线上线下平台,王卫或将能与马云分庭抗礼。但事与愿违,顺丰抗衡不了阿里,王卫口中坚持的“绝不能失败的任务”,还是以失败告终。

  2019NIAN4YUE,SHUNFENGQIXIADESHEQUSHENGXIANCHAOSHIPINPAI“SHUNFENGYOUXUAN”XUANBUJIANGZAIQUANGUOFANWEINEIGUANBIXIANXIAMENDIAN。CONG2012NIANSHANGXIANXIANSHANGGOUWUPINGTAISHUNFENGYOUXUAN,DAO2014NIANSHANGXIANXIANXIASHITIDIAN“HEIDIAN”,ZAIDAO2016NIANTONGYIXIANSHANGXIANXIAJIANGXIANXIADIANDINGMINGWEI“SHUNFENGYOUXUAN”,WANGWEIDUIXINLINGSHOUDEZHIZHETINGZAILE2019NIAN,SHUNFENGDEBIANLIDIANZHIMENGYEZOUDAOLEJINTOU。

  当顺丰在生鲜、零售、电商里反复折腾,中国快递江湖风云突变,诸侯四面而起,三通一达增长迅猛,在速度上将顺丰甩在了身后;而京东物流也高调开通个人物流业务,利用“电商+仓储“的模式弯道超车。整个快递行业,人称“顺丰和其他”的时代已悄然逝去。

  TONGXINGDEQIONGZHUIMENGDA,RANGSHUNFENGYALIBEIZENG,XUNSUJINJUNDIANSHANGWULIU。“SHUNFENGXIANZAIZUODIANSHANGWULIUSHIGESI,BUZUODIANSHANGWULIU,JIANGLAIKENENGYESHIGESI。” WANGWEIZAINEIBUHUIYISHANGRUCIQIANGDIAO。ZIJIZUOBUCHENGDIANSHANG,JIUKAOZHEBIERENLAIZUO。

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